The CRM industry is evolving away from complex, monolithic systems that try to do everything but often fall short. Parma is building a simple ecosystem of modular tools, each designed to solve specific CRM challenges. By focusing on practical, efficient solutions, Parma helps businesses streamline workflows and concentrate on what matters most: their customers.
Why Parma: The problem with Monolithic CRMs
The Current Way
Legacy CRMs create more confusion than solutions, wasting time and resources:
Overcomplicated features make systems difficult to navigate.
Businesses pay for thousands of features they don’t use Steep learning curves result in low adoption and frustrated teams.
Steep learning curves result in low adoption and frustrated teams.
The New Way
Specialized tools designed for specific functions offer:
Focused solutions address specific CRM challenges.
Companies only pay for the tools they actually need.
Simple, intuitive tools enable quick adoption with minimal onboarding.
Companies that use modular CRM tools work more efficiently, reduce costs, and onboard teams faster with tools built for specific needs.
Parma’s purpose is to simplify customer relationship management for modern businesses.
Meet the Current Parma Ecosystem
Parma Ecosystem provides purpose-built products that let companies build a CRM that actually works for them, not the other way around:
FAQIR integrates with your CRM to transform real customer conversations into a dynamic, self-updating FAQ that accelerates buying decisions and reduces sales friction.
Sales Brief puts your sales metrics in front of you – no need to open CRM, no dashboards. Each morning, it pulls the latest KPIs from your CRM and drops a tidy digest into your inbox.
CRM Craft offers an administration, implementation, training and ongoing support services for Pipedrive customers
What’s Next for Parma?
Our vision extends beyond the current suite. We plan to develop over 100 specialized products to meet the changing needs of customer-facing teams. Stay tuned for solutions that will redefine customer relationship management.
How You Can Participate
Partner with Us
Earn up to 50% commission for introducing customers to Parma. Beta test new products and enjoy exclusive discounts. Learn more
Join Our Team
Be part of our journey as a product manager, marketing expert, or Ruby developer. Write to us
Parma is unbundling CRM, giving businesses the freedom to choose only the tools they need. No more rigid systems, no more wasted features - just solutions that work. Join us in making CRM simpler, smarter, and more effective.
